Branding and UX/UI design for a local delivery app in Akkar, Lebanon
Branding and UX/UI design for a local delivery app in Akkar, Lebanon
Branding and UX/UI design for a local delivery app in Akkar, Lebanon
Wasil is a local delivery brand and mobile app created for Akkar, Lebanon, where access to modern delivery services was still limited and people needed a faster, easier way to order from local businesses.
Edge Global worked on the branding, visual identity, UX/UI design, UX localization, and prototyping of Wasil, shaping both the brand and the mobile app experience from the ground up.
The goal was to create a delivery app that feels simple, reliable, and relevant to the local market, helping connect people in Akkar with the services and businesses they wanted to access more easily.
Wasil is a local delivery brand and mobile app created for Akkar, Lebanon, where access to modern delivery services was still limited and people needed a faster, easier way to order from local businesses.
Edge Global worked on the branding, visual identity, UX/UI design, UX localization, and prototyping of Wasil, shaping both the brand and the mobile app experience from the ground up.
The goal was to create a delivery app that feels simple, reliable, and relevant to the local market, helping connect people in Akkar with the services and businesses they wanted to access more easily.
Akkar needed a delivery experience that matched how people already wanted to live, shop, and access local services. While delivery apps had become common in other areas, this type of service had not properly reached Akkar yet, leaving a gap between local demand and available digital solutions.
The challenge was to create a brand and mobile app experience that could introduce delivery in a way that felt familiar, simple, and trustworthy for the local community. Wasil needed to feel accessible to everyday users while still giving the service a professional and scalable foundation.
From a UX perspective, the app had to make the delivery journey easy to understand from the first interaction. Users needed a clear mobile experience that helps them browse, request, and follow delivery services without unnecessary complexity.
The project also required strong local understanding. The brand and app had to feel relevant to Akkar and Lebanon, with a user experience adapted to local behavior, expectations, and digital habits.
Akkar needed a delivery experience that matched how people already wanted to live, shop, and access local services. While delivery apps had become common in other areas, this type of service had not properly reached Akkar yet, leaving a gap between local demand and available digital solutions.
The challenge was to create a brand and mobile app experience that could introduce delivery in a way that felt familiar, simple, and trustworthy for the local community. Wasil needed to feel accessible to everyday users while still giving the service a professional and scalable foundation.
From a UX perspective, the app had to make the delivery journey easy to understand from the first interaction. Users needed a clear mobile experience that helps them browse, request, and follow delivery services without unnecessary complexity.
The project also required strong local understanding. The brand and app had to feel relevant to Akkar and Lebanon, with a user experience adapted to local behavior, expectations, and digital habits.
The branding direction focused on creating an identity that feels approachable, practical, and easy to remember. Since Wasil was introducing a needed delivery service to Akkar, the brand had to communicate trust, speed, and local relevance from the start.
The UX/UI direction focused on making the delivery experience simple and mobile-first. We structured the app around clear user flows, straightforward navigation, and familiar interaction patterns so users could understand how to use the service without confusion.
UX localization played an important role in shaping the experience for the Lebanese market. The app needed to reflect how people in Akkar interact with local services, how they expect delivery to work, and how a new digital service can build trust with the community.
Prototyping helped bring the app journey to life before development, making it easier to test the logic of the experience, review key interactions, and refine the flow of the product.
The branding direction focused on creating an identity that feels approachable, practical, and easy to remember. Since Wasil was introducing a needed delivery service to Akkar, the brand had to communicate trust, speed, and local relevance from the start.
The UX/UI direction focused on making the delivery experience simple and mobile-first. We structured the app around clear user flows, straightforward navigation, and familiar interaction patterns so users could understand how to use the service without confusion.
UX localization played an important role in shaping the experience for the Lebanese market. The app needed to reflect how people in Akkar interact with local services, how they expect delivery to work, and how a new digital service can build trust with the community.
Prototyping helped bring the app journey to life before development, making it easier to test the logic of the experience, review key interactions, and refine the flow of the product.
The final experience positions Wasil as a local delivery brand built for the needs of Akkar, Lebanon.
The brand identity gives Wasil a clear and recognizable presence, helping the service feel trustworthy, approachable, and relevant to the local community. It creates a foundation for the brand to grow beyond a simple app and become a familiar delivery name in the area.
The mobile app experience was designed to make delivery actions feel simple and direct. Users can move through the journey with less friction, understand what to do next, and interact with the service through a clean and localized mobile interface.
Together, the branding and UX/UI design helped create a delivery experience that feels practical, accessible, and built around the real needs of people in Akkar.
The final experience positions Wasil as a local delivery brand built for the needs of Akkar, Lebanon.
The brand identity gives Wasil a clear and recognizable presence, helping the service feel trustworthy, approachable, and relevant to the local community. It creates a foundation for the brand to grow beyond a simple app and become a familiar delivery name in the area.
The mobile app experience was designed to make delivery actions feel simple and direct. Users can move through the journey with less friction, understand what to do next, and interact with the service through a clean and localized mobile interface.
Together, the branding and UX/UI design helped create a delivery experience that feels practical, accessible, and built around the real needs of people in Akkar.
Akkar needed a delivery experience that matched how people already wanted to live, shop, and access local services. While delivery apps had become common in other areas, this type of service had not properly reached Akkar yet, leaving a gap between local demand and available digital solutions.
The challenge was to create a brand and mobile app experience that could introduce delivery in a way that felt familiar, simple, and trustworthy for the local community. Wasil needed to feel accessible to everyday users while still giving the service a professional and scalable foundation.
From a UX perspective, the app had to make the delivery journey easy to understand from the first interaction. Users needed a clear mobile experience that helps them browse, request, and follow delivery services without unnecessary complexity.
The project also required strong local understanding. The brand and app had to feel relevant to Akkar and Lebanon, with a user experience adapted to local behavior, expectations, and digital habits.
Akkar needed a delivery experience that matched how people already wanted to live, shop, and access local services. While delivery apps had become common in other areas, this type of service had not properly reached Akkar yet, leaving a gap between local demand and available digital solutions.
The challenge was to create a brand and mobile app experience that could introduce delivery in a way that felt familiar, simple, and trustworthy for the local community. Wasil needed to feel accessible to everyday users while still giving the service a professional and scalable foundation.
From a UX perspective, the app had to make the delivery journey easy to understand from the first interaction. Users needed a clear mobile experience that helps them browse, request, and follow delivery services without unnecessary complexity.
The project also required strong local understanding. The brand and app had to feel relevant to Akkar and Lebanon, with a user experience adapted to local behavior, expectations, and digital habits.
